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Posts by Matthew LaPointe.

Professional Printing Basics: The Cost of Color

Learning the basics of color may help you make better decisions when designing jobs goning to press. Do you know your spots from process?

Top Fortune 500 Logos Deconstructed

Fortune 500 companies aren’t successful because of their logos. In fact, a few of their logos are downright awful. But, most of them realize that a strong logo is foundational to a strong brand. What’s their secret?

Managing Brand Values

Brands aren’t about smoke and mirrors. They’re about understanding how to consistently deliver on message through carefully managed products, visuals, and words.